Promoting your book and brand is not as mystifying as you might think. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry. Apr 20, 2018 a press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. The ultimate book marketing timeline for indie authors. Your online press kit and how to put together the essential elements youll need for your media contacts. A selfpublishers companion media kit the book designer. How to create the perfect book media kit book launch tim grahl. A media kit, known by many as a press kit, contains a set of promotional materials and information about a company, business, events, and products. We offer three sizes of media kits 5 pages, 7 pages, and 10 pages. Your media kit should reflect not only your social growth and status but also your personal brand and style.
There are no static rules, and media kits vary greatly. May 23, 2019 items that will help with marketing and publicity for authors. Nov 29, 2011 a digital media kit including a social media newsroom and social media news release makes it easy for those reporting online to cherrypick from among the digital assets youre sharing and then add those assets to their own reports. The point of a media kit is to catch the eye of a journalist. Our media kit has marketing programs to help authors sell more books and gain great publicity. A media kit is a document containing information about your business, product or event. Use canvas amazing collection of templates to create a media kit quickly and easily. Your books media kit is the major marketing package that tells a variety of audiences about the book, and makes it easy for them to report on it. They are mainly used at events and for launches as a package of information for journalists to help them write their story. The next revolution in book publishing inkjet technology is transforming book production how ai can increase the. We spoke to our professional book publicists to answer. Use it to pitch your book to bookstores, contact media outlets, and book speaking engagements.
Where directmail advertising guide book publishing l home. A selfpublishers companion media kit including author photos, press release, author bio, book cover photo, fact sheet with testimonials and more. Also, check out the online media kits for dave ramseys new book, entreleadership, dov seldmans book, how. Upgrading pitch book content and design to reflect the funds size and sophistication. Jul 31, 2017 to sign up for the hustle smarter, not harder webinar series, go here. Definition a resource created by a publisher to help prospective ad buyers evaluate advertising opportunities. When youre launching and marketing your book it can be essential to get attention from the media. Whether its passing out business cards to acquaintances or sending postcards about your book, our marketing kit is a great first step in any marketing campaign. Information media kits often contain information about rates, ad sizes and formats, targeting options, audience profiles, case studies, contact information, plus anything else that helps buyers make informed decisions.
Dec 26, 2017 promoting your book and brand is not as mystifying as you might think. When to start marketing your book and how to balance your time. Whether a brand approaches you about a special project theyd like to collaborate on, or youre pitching to businesses you would like to work with, having an influencer media kit will make you stand out in the world of influencer marketing its common for brands to request a media kit from an. Create a media kit including information about the book, your background, your professional author photo, any book publicity surrounding the project along with answers to what could be common customermedia questions. The content of the template is quite nice, but you can easily alter it. So, make sure that you show off the best side of your brand by handing out a professional quality one. Here is a link to the entire media kit in one jumbo zip file. Choose the right categories and keywords for your book. Smart meetings has the tools and resources you need to secure the business youre looking for. Promoting your book and your brand may be new to you, so having experts to guide you in developing a solid marketing strategy is an invaluable resource.
How to create a stunning media kit for you and your book. A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. Nov 18, 2002 a media kit for potential investors is much different than a kit for potential clients. Media kit webpage never miss an opportunity to build your brand or promote your book again. Plus all orders include a bonus 3d mockup of your product.
Rightclick the link and select save as to download it, then doubleclick the file to open it. The goals of marketing your business and products are to find new clients and to keep your existing ones. With the right tools in your media kit, you will be ready for any opportunity to market your work. Marketing your book with effective tools dog ear publishing. Attract readers with a great book sales description. Our professional author signing kits are perfect for a firstround of signings with your local group of friends and family. Newsbtc is a popular bitcoin website and this is there recent media kit june 2018. A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Book riot addresses new technology in the literary space and developments in the publishing industry. In addition, businesses save on printing, packaging, and postage costs. When they responded asking for my press kit, i panicked. Get your author media kit for free marketing for authors.
To become social media diva, you can download this easy to use, edit and print template right now. Use some marketing guidelines to devise a successful marketing plan, attract new customers, create more sales leads, and close the deal. If you need additional information about our book marketing products and services, please contact a xulon press marketing sales representative toll free at 1. B efore an author gets that allimportant magazine, newspaper or radio interview, an interviewer will probably spend time perusing their author media kit. Sep 25, 2011 also, check out the online media kits for dave ramseys new book, entreleadership, dov seldmans book, how. The best press kits make it really easy for reporters to quickly learn about the product and brand, and access photos and marketing materials they can use. Then youll have a link you can share via email or elsewhere whenever people want to know more, have info requests, etc. So how can you build a kit that you can use in all aspects of your book marketing efforts. Make sure that you get their attention and interest with a media kit thats not only useful and informative, but also perfectly designed. A media kit for potential investors is much different than a kit for potential clients. Wordofmouth marketing is key to generating high book sales.
In the digital era, the method of marketing has been also changed as the place of the regular marketing strategies have been taken by digital marketing methods. Get your author media kit for free adazing marketing for. Sample chapterwhy selfpublishing is entering a golden age. Book and directory when they join the congregation. Choose the only the pages you need for your branded media kit. How to write a marketing plan for your book youtube.
Bookexpo welcome to the bookexpo marketing and sponsorship planner. A book launch plan for firsttime authors without an. Use our free press kit template to appeal to media and standout among the. In a nutshell, an author media kit is an assortment of information for anyone who wants easy access to further details about you and your book. Download our media kit to learn about our audience. Generate new business with the brand that event professionals prefer 6 to 1 over the competition. Media kit, author, books, image, art, livros, craft art, book, kunst. I really like the way they have made it easier to see advertising options and pricing. Mar 22, 2011 when youre launching and marketing your book it can be essential to get attention from the media. It provides all the details about your book on one piece of paper. How to create a professional author media kit writers edit. How to create a professional press kit in 8 easy steps writers.
Dec 26, 2019 your author media kit is not for your readers but for journalists, bloggers, book store owners and anyone else who might want to feature your book within their sphere of influence. If you want to equip your potential partners and fans to get the word out, you will take the time to to build a great online media kit. Jan 07, 2016 after launching my social media and online book campaigns, i decided to reach out to local libraries and schools about shelving my indie book. Create an integrated media campaign that influences our buyers on screen, in print and at bookexpo.
Although a press kit should be comprehensive, every promotional item. Choose from one of our tactical marketing approaches, such as print, online, or events to target meeting planners in a selective way. But after doing quite a bit of research, i found that a i already had most of the materials and b its pretty simple. A branded media kit is an excellent tool for speakers andor authors with a new book release. But did you know that traditional tools such as a media kit can also play a vital role in the promotion of your book and your author brand. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. A book launch plan for firsttime authors without an online. Marketing, entrepreneur the ingredients of a press kit. Apr 05, 2019 how to create an influencer media kit when it comes to creating your influencer media kit, you need to think about both the information you share and the design aesthetic. Xulon press offers a full menu of premier marketing services to help you get started marketing your book. Upgrading pitch book content and design to reflect the. Think of an author media kit as a dynamic business card on your website. Author signing kits book marketing with xulon press.
Your author photo is a vital part of your book marketing toolkit, and youll find you use it everywhere from your website to social media. Why you need a media kit for your book and a sixstep guide to. We make it super easy to advertise with us unlimited creative swap, free ab testing, and easy payment. Your author media kit is important for your book marketing efforts. The purpose of a media kit is to attract the press attention and gain you leverage for securing space in their publications or shows. Every day you meet people who are potential customers and fans of your book. It should be a onestop shop for all of the information journalists need. After launching my social media and online book campaigns, i decided to reach out to. Use it to sell or promote your book to retailers, wholesalers and even consumers.
Have this webpage ready to go with your credentials, press release, sell sheet, and a digital copy of your book. Sep 28, 2018 how to build a rocking author media kit. It is a complete social media marketing tool kit which has all the features that can take your business to the new heights of success. In this media kit, you will also get an idea of different advertising option that you can integrate on your blog. Then, out of the blue, a journalist asks you for a headshot, bio, and sell sheet. Your author media kit is not for your readers but for journalists, bloggers, book store owners and anyone else who might want to feature your book within their sphere of influence. Our media kit templates include everything you need to know about creating the major marketing package for your book, from start to finish. You also can include your sell sheet in a media kit so that the editor can have specific details about your book and your marketing plans. Why how we do anything means everything, and jenny blakes book, life after college. Editors and reporters get numerous press releases and media kits on a daily basis.
All media kit packages are delivered in pdf format and include free updates for one year from date of purchase. Facebook twitter linkedin messenger the media kits that once neatly packed photos and press releases about your company into an attractive folder to be mailed or given to reporters, investors, and other interested parties have become a thing of the past. The next revolution in book publishing inkjet technology is transforming book production how ai can increase the quality of publishing how content structure can impact your bottomline. See branded media kit product for list of page choices and package details.
Interactive media complimentary online advertising presence on gbps website to increase exposure in multiple mediums for all publications. Although a press kit should be comprehensive, every promotional item or piece of marketing collateral ever. So to appeal to media and thought leaders alike, you are going to need to tell them why your book matters to them and their audience. Thats why its so important that your influencer media kit represents you and your brand. To sign up for the hustle smarter, not harder webinar series, go here. It should include your bookstore sell sheet, sample chapters or the full manuscript, your book cover image, and your headshot. Whether its passing out business cards to acquaintances or sending postcards about your book, our marketing kit is a great first step in. See more ideas about media kit, author and press kit.
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